📍 SaaS - Project Management 📅 12-Month Engagement 💼 Series B

TechVenture

How we helped a project management SaaS triple MRR in 6 months through systematic growth experiments

3.2x
MRR Growth
-42%
CAC Reduction
187%
Trial Conversion Lift

The Challenge

TechVenture had achieved strong product-market fit and was generating consistent inbound leads, but they'd plateaued at $400K MRR for 6 months. Their trial-to-paid conversion rate was stuck at 12%, and their customer acquisition costs were rising as they exhausted their initial audience. The founding team knew they had a world-class product but lacked the expertise to scale acquisition profitably.

Our Approach

We started with a comprehensive growth audit and identified three key opportunities:

  • Conversion Rate Optimization: The product was great, but the trial experience was confusing. We rebuilt the onboarding flow with clear milestones and in-app guidance, resulting in a 187% increase in trial-to-paid conversion.
  • Paid Acquisition Expansion: They were only running Google Ads. We launched targeted LinkedIn campaigns focused on decision-makers at their ICP companies, bringing CAC down 42% while 3x-ing lead volume.
  • Product-Led Growth Mechanics: Implemented viral loops and referral incentives that turned customers into acquisition channels, driving 30% of new signups organically.

The Results

Within 6 months, TechVenture went from $400K to $1.28M in MRR. More importantly, the growth was sustainable - their CAC:LTV ratio improved from 1:2.1 to 1:5.3, giving them the confidence to raise their Series B at a significantly higher valuation. The CEO credits Catalyst with "unlocking the playbook that took us from a good product to a growth engine."

"Catalyst didn't just help us grow - they taught us how to grow. The frameworks and experimentation mindset they instilled in our team continue to drive results long after the engagement ended. Best investment we've made in growth."

Sarah Chen
CEO & Co-Founder, TechVenture
📍 B2B SaaS - Analytics 📅 18-Month Engagement 💼 Series A

CloudSaaS Analytics

Breaking through the $2M ARR plateau to reach $5M with improved unit economics

2.5x
ARR Growth
-38%
Churn Reduction
4.8x
Marketing ROI

The Challenge

CloudSaaS had been stuck at $2M ARR for 18 months despite raising a solid Series A. They were burning cash trying to grow through expensive enterprise sales motions that weren't working. Churn was high (8% monthly) and their product-led growth motion had stalled. The board was getting impatient.

Our Approach

We identified that they were fighting two battles: acquisition and retention. Here's how we tackled both:

  • Right-Sized GTM Motion: Moved away from expensive enterprise sales to a product-led growth model for SMB customers, with sales-assist for mid-market. This reduced CAC by 60% and shortened sales cycles from 4 months to 2 weeks.
  • Retention Overhaul: Built a comprehensive customer success program with automated health scoring, proactive outreach, and in-app engagement triggers. Churn dropped from 8% to 4.9% monthly.
  • Content-Led Acquisition: Created a content engine focused on bottom-of-funnel SEO and comparison pages. Generated 40% of new customers organically within 9 months.

The Results

CloudSaaS hit $5M ARR within 12 months and reached cash-flow positive for the first time. The combination of improved acquisition efficiency and dramatically reduced churn created a compounding growth effect. They're now tracking toward $10M ARR and have extended their runway by 18+ months.

"We were stuck and didn't know why. Catalyst came in, diagnosed the issues quickly, and executed a plan that completely transformed our business. We went from burning $150K/month to being cash-flow positive while growing faster than ever."

Michael Rodriguez
Founder & CEO, CloudSaaS Analytics
📍 FinTech - SMB Banking 📅 9-Month Engagement 💼 Growth Stage

FinanceFlow

Scaling customer acquisition while maintaining strict CAC targets in a competitive market

220%
Customer Growth
-40%
CAC Decrease
6.2x
ROAS on Paid

The Challenge

FinanceFlow needed to scale customer acquisition aggressively to hit their Series C metrics, but the FinTech space is intensely competitive. Incumbents were outspending them 10:1 on paid channels, and their CAC was creeping up month over month. They needed to find creative ways to acquire customers profitably while competing against much larger players.

Our Approach

We couldn't outspend the competition, so we had to outsmart them:

  • Hyper-Targeted Paid Strategy: Instead of broad targeting, we identified high-value micro-segments and built custom campaigns for each. This improved conversion rates by 340% and brought CAC down 40%.
  • Partnership Distribution: Built a partnership program with accounting software, tax advisors, and business consultants who recommended FinanceFlow to their clients. This channel now drives 35% of new customers at zero CAC.
  • Conversion Optimization: Complete redesign of the signup flow based on user research and A/B testing. Removed friction points and improved completion rates from 34% to 67%.

The Results

FinanceFlow added over 50,000 new customers in 9 months - a 220% increase - while actually reducing blended CAC by 40%. The partnership channel created a sustainable, low-cost acquisition engine that continues to scale. They successfully raised their Series C at a 2x higher valuation than initially projected.

"Catalyst's attribution modeling finally gave us clarity on what was actually working. We were able to reallocate budget from underperforming channels and 2x down on winners. Our CAC is down 40% while we're growing faster than ever. The ROI is undeniable."

Jennifer Park
CMO, FinanceFlow
Aggregate Results

Our Track Record

Combined results across all client engagements over the past 3 years

$85M+
Revenue Generated

Incremental revenue attributed to our growth initiatives

340%
Avg ROI Increase

Average improvement in marketing return on investment

94%
Client Retention

Clients who renew or extend their engagement with us

250+
Companies Scaled

Businesses we've helped achieve their growth goals

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